Ecom Warrior runs paid acquisition on Meta, Google, TikTok and YouTube. You set the cost per lead or sale you can afford. We build, test and scale the campaigns that hit it, and we show you the maths every week.
The split shifts with your margin and sales cycle. It is a starting point, not a rule.
Most clients start with an audit and move into a monthly engagement once the numbers make sense.
For companies selling a service or a high-consideration product. We take the offer to cold traffic, qualify it before it reaches your team, and drive the cost per qualified lead down week over week.
For stores with product-market fit that need spend to grow without wrecking the margin. We manage the full account against a blended target, not a platform-reported ROAS that double-counts.
A one-off review of an account that is spending but not returning. You get the numbers behind what is wrong, what to cut, and what the account should look like, whether or not you hire us to run it.
Four stages. You know what is happening at each one, and nothing scales until it has earned it.
We look at the account, the tracking and the offer. If the maths cannot work at your margin, we say so before you spend anything.
Account structure, conversion tracking, landing pages and the first round of creative. We fix measurement before we buy traffic.
Small budgets across angles and audiences. Losers are cut on a fixed rule, not on a hunch about what should have worked.
Budget moves to what clears the target cost. We push until the cost per result rises, then hold and rebuild the test pipeline.
These are the numbers in your weekly report. No impressions, no reach, no engagement rate.
| Metric | What it measures | Why it matters |
|---|---|---|
| CPL | Cost per lead that meets your qualification criteria, not every form fill. | Tells you what a booked call actually costs you. |
| CPA | Cost per completed sale, measured after refunds and cancellations. | The only version of the number your accountant agrees with. |
| ROAS | Revenue returned per unit of spend, on the channel and blended. | Platform ROAS flatters itself. Blended does not. |
| MER | Total revenue divided by total advertising spend across every channel. | Shows whether growth in the account is real growth in the business. |
We report against the target you set at the start. If a month misses it, the report says why and what changes next month.
Send over what you sell, what a customer is worth to you, and what you are paying for one right now. We will tell you whether paid traffic can work at that maths before anyone talks about a retainer.